Email Marketing
"Opt-in targeted email campaigns are seen as web marketing's killer application!"
Targeted E-mail Marketing is a powerful direct marketing tool and should be an integral part
of your online marketing strategy. With creative and timely messages being pushed at the
recipients, an e-mail newsletter or special offer will encourage the following benefits
listed below.
Main Benefits Include:
- It's quick, cheap, cost-effective and boosts sales
- Increase Customer acquisition, retention, loyalty and brand awareness
- Low cost compared to traditional direct marketing
- Allows good prospect list building
- High click-through and conversion rates
- Develop a one-to-one relationship through personalisation
- Recipients can respond immediately
- A great tool for viral marketing strategies as messages are easily passed
- Results can be easily measured
We can provide a complete targeted e-mail marketing campaign from start to
finish, or a range of individual services, depending on client requirements.
E-mail Marketing Services include...
- List Sourcing - Development and collection of prospects and
customer data i.e. forms and databases.
- List Creation - Segmented and targeted lists from opt-in,
customer interests and transaction data.
- List Management - Private and secure data storage, management of
lists with unlimited number of groups/lists with unlimited recipients in each.
- Content Creation - Personalised tailored messages and content
with quality offers i.e. up-sell and cross-sell, including call-to-action
techniques like click to… and viral marketing.
- Design Format - Create text, html with graphics or AOL messages.
- Email Delivery - Bulk e-mail delivery, automated follow-ups…
- Response Tracking - Campaign micro sites, opt-outs and bounce backs.
- Campaign Reporting - Click through analysis and sales conversion rates
If you're interested in our services, please phone our local rate number 0845 226 0821
or send an email using our contact us page.